About Us

Vintage Inspired Apparel & Accessories for the Urban Viking

At Viking Lore, we believe that heritage is not just a relic of the past—it’s a living, evolving force that shapes who we are today. Based in Sydney, Australia, we scour the globe for unique, high-quality pieces that blend history with modern style, creating apparel and accessories fit for the Urban Viking.

Our roots stretch back to 800 AD in Denmark, tracing a lineage of Viking royalty and nobility—a legacy that fuels our passion for bringing the past into the present. A culture that doesn’t adapt and find its place in the modern world fades into memory. For us, Viking heritage is alive, not confined to reenactments or museum displays. Instead, we build a bridge between eras, drawing on the wisdom, artistry, and spirit of the past to inspire contemporary designs.

Every piece in our collection is crafted with deep respect for Viking history. We incorporate authentic symbology, runes, and motifs with care, ensuring our designs honor tradition while resonating with today’s world. Whether through bold statement pieces or subtle nods to Norse craftsmanship, we celebrate the cultural treasure of the Vikings—not as a distant echo, but as a vibrant influence for modern life.

This is how we redefine what it means to be a Viking at heart.

Explore our curated selection and enjoy Viking heritage with pride.